New Work: McMichael Canadian Art Collection

The McMichael is the only museum dedicated to the art of Canada. It is widely known for its collection of iconic works by the Group of Seven and other 20th century Canadian artists. What is less known, is that the McMichael is also focused on exhibitions and expanding its collection to include a breadth of artists from across geographies and time making it a vital contributor to Canadian culture.

Executive Director and Chief Curator Sarah Milroy called on BMD to develop an identity that reflects this new duality: a redrawn handcrafted logo, Canadian typefaces, bold color drawn from artworks, and a design system rooted in openness and discovery.

At the center is a simple idea: the McMichael as an invitation to explore — a gallery that welcomes dialogue, curiosity, and connection. 

With the help of our web development partners, Paula Inc, we brought impact to the website as well, letting bold type and art command the space.

View the full case study here.