Creative Boom features NBOC Rebrand
08.01.2024 – News
Storytelling takes centre stage in The National Ballet of Canada rebrand
“The new visual identity, including a new innovative wordmark, icon, typeface, colour palette, and more, marries classical elegance with modern vibrancy. It reflects the ballet’s rich heritage while embracing an inclusive, forward-thinking future.
More fundamentally, the rebrand underscores a commitment to storytelling, aiming to bridge the ‘uncertainty gap’ and attract both seasoned ballet enthusiasts and new audiences alike.”
— Tom May, Creative Boom
Read the rest of his thoughts here.
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